©2025
About Me*
Profile Summary
Product Designer | AI/UX Specialist | Ethical AI Advocate |
Human-in-the-Loop Champion
Documentary Filmmaker turned Product Designer that learned to listen deeply, ask the right questions, and find the story that resonates. I became obsessed with leveraging the latest trends, design systems and generative AI tools to craft designs that are as meaningful as they are measurable.
Now I specialize in empathy-led UX strategy and product design, creating experiences that are powered by AI, but feel human and are made for users.
Design Tools — Figma, Adobe Creative Suite, Framer, Da Vinci Resolve
AI-Enhanced Prototyping — GPT, Figma Make, Google Stitch, Magic Path, Builder.io, Midjourney, RunwayML, Human-in-the-loop advocate with 2+ years implementing generative AI in design workflows.
Code — Lovable, v0, Replit, Bolt, Claude, Gemini, DeepSeek
Research & Documentation — LLM Integration, User Interviews & Personas, Empathy & Journey Mapping, Competitive Analysis & Value Propositions, Information Architecture, Usability Testing, Notion, Trello & ClickUp.
Lead UI/UX & Product Designer | Digital Deals, Dev Startup
Led UX strategy for a multi-disciplinary team of 5 developers / marketers, executing 5+ high-impact digital products with a conversion optimization approach in english and spanish. Accelerated prototyping and increased user engagement by 30% by adopting vibe coding tools into design workflows for rapid iteration, using ethical and multimodal generative AI toolkits and LLM-driven insights. Drove the design lifecycle and operational efficiency — Research, wireframes, lo-fi to hi-fi prototyping, design systems, stakeholder presentations, usability testing, and handoff with changing requirements. Achieved 90%+ PageSpeed Insights scores across all projects with limited resources by embedding QA feedback and optimizing web performance.
2024 - Present
Product Designer (UX & Product Strategy) | Hafaspot, Outdoors and Fishing Mobile App
Collaborated with CEO on product vision and go-to-market strategy with a projected market expansion of 60% and a budget of $150K+, serving Latin American and US markets. Designed end-to-end user experiences for the mobile and web app, collaborating with PMs, developers, and C-level stakeholders. Shaped product strategy, managed digital presence, and optimized ecommerce and CMS platforms that accommodated different shopping behaviors between US and Mexican markets. Led social media and digital campaigns, integrating storytelling to enhance brand voice and user trust. Conducted in-depth interviews with partner entrepreneurs to uncover unmet needs and create social media content.
2023 - 2024
Web Content Specialist & Digital Systems Designer | De Fiscal, Law Firm
Designed and launched the firm’s entire digital ecosystem from web presence to internal CRM tools, enhancing digital reach by 50%+ and serving 100+ legal clients. Designed user-centric CMS workflows and built responsive UI that improved both admin usability and client satisfaction. Created training materials for staff adoption of new systems. Supported HR in internal communications, video, photography and digital workflows, applying design thinking to streamline internal workflows and improving internal efficiency by more than 50% for 40+ internal users.
2021 - 2023
Multimedia Intern – Digital Storytelling & Journalism | Grupo Reforma | Periódico El Norte
Supported live news content under tight deadlines, pioneering new formats for the newsroom and mastered rapid iteration under pressure. Produced 10+ digital documentaries focusing on marginalized communities, built cultural competency, developed core empathy and user advocacy skills that now inform all design decisions.
2019 - 2020
Education & Certificates
(EC — 02)
©2025
Education
I hold a Bachelor’s Degree in Communication and Digital Media (2021) from Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM), where I also minored in:
Film Direction & Production
Film Direction & Production
Journalism & Digital Media
Journalism & Digital Media
Google UX Design Professional Certificate
Google, Coursera
2025
Google UX Design Professional Certificate
Google, Coursera
2025
Google AI Essentials
Google, Coursera
2025
Google AI Essentials
Google, Coursera
2025
MidJourney Basics & Advanced Functions
Soda Studio
2024
MidJourney Basics & Advanced Functions
Soda Studio
2024
Bachelor’s Degree in Communication and Digital Media
Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM)
2021
Bachelor’s Degree in Communication and Digital Media
Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM)
2021
Let's Work Together
(EC — 03)
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
24/7 Full Time Support
24/7 Full Time Support
Available Worldwide
Available Worldwide
©2025
About Me*
Profile Summary
Product Designer | AI/UX Specialist | Ethical AI Advocate |
Human-in-the-Loop Champion
Documentary Filmmaker turned Product Designer that learned to listen deeply, ask the right questions, and find the story that resonates. I became obsessed with leveraging the latest trends, design systems and generative AI tools to craft designs that are as meaningful as they are measurable.
Now I specialize in empathy-led UX strategy and product design, creating experiences that are powered by AI, but feel human and are made for users.
Design Tools — Figma, Adobe Creative Suite, Framer, Da Vinci Resolve
AI-Enhanced Prototyping — GPT, Figma Make, Google Stitch, Magic Path, Builder.io, Midjourney, RunwayML, Human-in-the-loop advocate with 2+ years implementing generative AI in design workflows.
Code — Lovable, v0, Replit, Bolt, Claude, Gemini, DeepSeek
Research & Documentation — LLM Integration, User Interviews & Personas, Empathy & Journey Mapping, Competitive Analysis & Value Propositions, Information Architecture, Usability Testing, Notion, Trello & ClickUp.
Lead UI/UX & Product Designer | Digital Deals, Dev Startup
Led UX strategy for a multi-disciplinary team of 5 developers / marketers, executing 5+ high-impact digital products with a conversion optimization approach in english and spanish. Accelerated prototyping and increased user engagement by 30% by adopting vibe coding tools into design workflows for rapid iteration, using ethical and multimodal generative AI toolkits and LLM-driven insights. Drove the design lifecycle and operational efficiency — Research, wireframes, lo-fi to hi-fi prototyping, design systems, stakeholder presentations, usability testing, and handoff with changing requirements. Achieved 90%+ PageSpeed Insights scores across all projects with limited resources by embedding QA feedback and optimizing web performance.
Product Designer (UX & Product Strategy) | Hafaspot, Outdoors and Fishing Mobile App
Collaborated with CEO on product vision and go-to-market strategy with a projected market expansion of 60% and a budget of $150K+, serving Latin American and US markets. Designed end-to-end user experiences for the mobile and web app, collaborating with PMs, developers, and C-level stakeholders. Shaped product strategy, managed digital presence, and optimized ecommerce and CMS platforms that accommodated different shopping behaviors between US and Mexican markets. Led social media and digital campaigns, integrating storytelling to enhance brand voice and user trust. Conducted in-depth interviews with partner entrepreneurs to uncover unmet needs and create social media content.
Web Content Specialist & Digital Systems Designer | De Fiscal, Law Firm
Designed and launched the firm’s entire digital ecosystem from web presence to internal CRM tools, enhancing digital reach by 50%+ and serving 100+ legal clients. Designed user-centric CMS workflows and built responsive UI that improved both admin usability and client satisfaction. Created training materials for staff adoption of new systems. Supported HR in internal communications, video, photography and digital workflows, applying design thinking to streamline internal workflows and improving internal efficiency by more than 50% for 40+ internal users.
Content Creator (Internship) | Reforma Group (El Norte Newspaper)
Directed and produced ~10 original video segments across news and lifestyle categories, published on YouTube and Facebook. Led content strategy for 3 recurring monthly video segments during a 6-month internship, coordinating ideation, scripting, and editing. Created content under tight editorial deadlines while maintaining high production quality and alignment with the publication’s standards.
Education & Certificates
©2025
Education
I hold a Bachelor’s Degree in Communication and Digital Media (2021) from Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM), where I also minored in:
Film Direction & Production
Journalism & Digital Media
Google UX Design Professional Certificate
Google, Coursera
2025
Google AI Essentials
Google, Coursera
2025
MidJourney Basics & Advanced Functions
Soda Studio
2024
Bachelor’s Degree in Communication and Digital Media
Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM)
2021
Let's Work Together
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
24/7 Full Time Support
Available Worldwide
©2025
About Me*
Profile Summary
Product Designer | AI/UX Specialist | Ethical AI Advocate |
Human-in-the-Loop Champion
Documentary Filmmaker turned Product Designer that learned to listen deeply, ask the right questions, and find the story that resonates. I became obsessed with leveraging the latest trends, design systems and generative AI tools to craft designs that are as meaningful as they are measurable.
Now I specialize in empathy-led UX strategy and product design, creating experiences that are powered by AI, but feel human and are made for users.
Design Tools — Figma, Adobe Creative Suite, Framer, Da Vinci Resolve
AI-Enhanced Prototyping — GPT, Figma Make, Google Stitch, Magic Path, Builder.io, Midjourney, RunwayML, Human-in-the-loop advocate with 2+ years implementing generative AI in design workflows.
Code — Lovable, v0, Replit, Bolt, Claude, Gemini, DeepSeek
Research & Documentation — LLM Integration, User Interviews & Personas, Empathy & Journey Mapping, Competitive Analysis & Value Propositions, Information Architecture, Usability Testing, Notion, Trello & ClickUp.
Lead UI/UX & Product Designer | Digital Deals, Dev Startup
Led UX strategy for a multi-disciplinary team of 5 developers / marketers, executing 5+ high-impact digital products with a conversion optimization approach in english and spanish. Accelerated prototyping and increased user engagement by 30% by adopting vibe coding tools into design workflows for rapid iteration, using ethical and multimodal generative AI toolkits and LLM-driven insights. Drove the design lifecycle and operational efficiency — Research, wireframes, lo-fi to hi-fi prototyping, design systems, stakeholder presentations, usability testing, and handoff with changing requirements. Achieved 90%+ PageSpeed Insights scores across all projects with limited resources by embedding QA feedback and optimizing web performance.
2024 - Present
Product Designer (UX & Product Strategy) | Hafaspot, Outdoors and Fishing Mobile App
Collaborated with CEO on product vision and go-to-market strategy with a projected market expansion of 60% and a budget of $150K+, serving Latin American and US markets. Designed end-to-end user experiences for the mobile and web app, collaborating with PMs, developers, and C-level stakeholders. Shaped product strategy, managed digital presence, and optimized ecommerce and CMS platforms that accommodated different shopping behaviors between US and Mexican markets. Led social media and digital campaigns, integrating storytelling to enhance brand voice and user trust. Conducted in-depth interviews with partner entrepreneurs to uncover unmet needs and create social media content.
2023 - 2024
Web Content Specialist & Digital Systems Designer | De Fiscal, Law Firm
Designed and launched the firm’s entire digital ecosystem from web presence to internal CRM tools, enhancing digital reach by 50%+ and serving 100+ legal clients. Designed user-centric CMS workflows and built responsive UI that improved both admin usability and client satisfaction. Created training materials for staff adoption of new systems. Supported HR in internal communications, video, photography and digital workflows, applying design thinking to streamline internal workflows and improving internal efficiency by more than 50% for 40+ internal users.
2021 - 2023
Multimedia Intern – Digital Storytelling & Journalism | Grupo Reforma | Periódico El Norte
Supported live news content under tight deadlines, pioneering new formats for the newsroom and mastered rapid iteration under pressure. Produced 10+ digital documentaries focusing on marginalized communities, built cultural competency, developed core empathy and user advocacy skills that now inform all design decisions.
2019 - 2020
Education & Certificates
(EC — 02)
©2025
Education
I hold a Bachelor’s Degree in Communication and Digital Media (2021) from Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM), where I also minored in:
Film Direction & Production
Journalism & Digital Media
Google UX Design Professional Certificate
Google, Coursera
2025
Google AI Essentials
Google, Coursera
2025
MidJourney Basics & Advanced Functions
Soda Studio
2024
Bachelor’s Degree in Communication and Digital Media
Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM)
2021
Let's Work Together
(EC — 03)
©2025
Contact Now
Contact Me!
Let’s create something amazing together! Reach out I’d love to hear about your project and ideas.
24/7 Full Time Support
Available Worldwide